Published date: Aug 01 2022

Journal Title: KnE Social Sciences

Issue title: 2nd Virtual Conference on Social Science In Law, Political Issue and Economic Development

Pages: 120–125

DOI: 10.18502/kss.v7i12.11511

. Uljanatunnisauljanatunnisa@upnvj.ac.idUniversitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia

Vinta SevillaUniversitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia

Intan Putri CahyaniUniversitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia

This study explores the storytelling method used in the corporate social responsibility reporting process by PT. Astra International, Tbk. Based on the research results, it can be identified that a number of storytelling formats, including photos and images, video clips, messages, and cameo case studies, used by companies offer some reflection on their approach to storytelling. While stories used by select retailers often have a strong human impact and can evoke emotion, the authors argue that stories can impact human emotion.

Keywords: CSR, storytelling

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