Published date: Aug 01 2022

Journal Title: KnE Social Sciences

Issue title: 2nd Virtual Conference on Social Science In Law, Political Issue and Economic Development

Pages: 98–109

DOI: 10.18502/kss.v7i12.11509

Ana Kuswantianakuswanti@upnvj.ac.idVeterans National Development University, Jakarta, Indonesia

Aan SetiadarmaVeterans National Development University, Jakarta, Indonesia

Siti MaryamVeterans National Development University, Jakarta, Indonesia

The growing pandemic of COVID-19 demands public awareness across the globe for people’s health and safety. Accordingly, the government of Indonesia has implemented the PSBB, PPKM, and mandatory vaccination policies. The current study used a descriptive and quantitative approach employing surveys and questionnaires as the main data collection tools. The research was conducted on a group of traders at Pondok Labu Market, South Jakarta, which consisted of five trade groups – clothes, fruit, grocery, vegetables, and gold. Of them, 94 respondents were selected as the study sample. Freire’s theory of consciousness and bona fide group theory were followed. The results indicated that by implementing health protocols, awareness continued to process, develop, and expand from the level of ”naive awareness” and ”critical awareness” to the highest level of ”awareness.” The limitations noted were the lack of handwashing facilities and hand sanitizers provided to the traders. Although the implementation of PSBB and PPKM has affected the overall business of the traders, they continue to comply with the government protocols.

Keywords: public awareness, group communication, spread of COVID-19

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