Published date: Jul 05 2022

Journal Title: KnE Social Sciences

Issue title: The 3rd International Conference on Advance & Scientific Innovation (ICASI)

Pages: 261-272

DOI: 10.18502/kss.v7i10.11364

Nabila Adenina Zidni Maulida20913011@students.uii.ac.idUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

Dini PuspitasariUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

Muhammad Roy PurwantoUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

Mulyadi MulyadiUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

Abstract. This study aims to analyze the significant influence between the rationality of Islamic consumption and the decision to purchase cosmetics labeled halal on consumers, especially Islamic boarding school students Mambaul Hikam. This research uses descriptive quantitative methods. The population used was all female students, with a total sample of 40 respondents taken using purposive sampling technique. Data were analysis performed through regression analysis using SPSS version 22. Results of regression analysis in this study is a positive significant effect halal label to the rationality of Islamic consumer on purchasing decisions purchase halal cosmetics.

Keywords: Islamic Consumption Rationality; Cosmetics; Halal Label; Purchase Decision

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