Published date: Jul 05 2022

Journal Title: KnE Social Sciences

Issue title: The 3rd International Conference on Advance & Scientific Innovation (ICASI)

Pages: 56-68

DOI: 10.18502/kss.v7i10.11344

Ilham Oktalitya Pratama19423025@students.uii.ac.idUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

Erlina WahyuningtiasUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

Nur KholisUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

Soya SobayaUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

Rahmani Timorita YuliantiUniversitas Islam Indonesia, Kaliurang Street Km. 14.5 Sleman Yogyakarta 55584 Indonesia

This study aimed at analyzing the effect of influencer contents posted on social media such as Twitter, Instagram, and YouTube on sharia market activities in Indonesia during the Covid-19 pandemic and analyzing the success of influencers in educating the Indonesian citizens about the importance of making investment. In this study, the influencer contents studied were those about Islamic stocks posted by very popular influencers in Indonesia such as Kaesang Pangarep and Rafi Ahmad. The research used a qualitative descriptive analysis with the primary data in the form of influencer contents and the secondary data in the form of financial statements on the affected sharia stocks and several other secondary data from websites, electronic newspapers, and social media.

Keywords: Sharia Stock Market; Influencer; Contents; Social Media; Covid-19

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