Published date: May 20 2022

Journal Title: KnE Social Sciences

Issue title: The 3rd International Conference on Governance, Public Administration, and Social Science (ICoGPASS)

Pages: 1038–1061

DOI: 10.18502/kss.v7i9.10997

Hasan RayisDIV of State Administration, Vocational Program, State University of Surabaya

Gading GamaputraDIV of State Administration, Vocational Program, State University of Surabaya

Ester Yudheyaningrum Rester.20100@mhs.unesa.ac.idDIV of State Administration, Vocational Program, State University of Surabaya

Campuspedia is well-known in the millennial generation as an educational start-up platform that provides information about lectures, scholarships, and the State Higher Education exams. Campuspedia has made significant progress in developing its system to make it more user-friendly for high school students, college students, and recent graduates. Its relatively good start-up growth was influenced by internal factors that cannot be ruled out from the company’s perspective. The four major components of these internal factors were marketing, human resources, finance, and operational/technical. The purpose of this research was to look at the internal factors that influenced the growth of the Campuspedia start-up company using descriptive methods and a qualitative approach. Internal factors were important components that had to be managed properly from the company’s perspective to accelerate the growth of the start-up. Internal factors led to better growth due to the advancement of a website system that facilitated the experience for consumers and followers, social media that contained useful content, reasonably good financial management, and good employee management. According to the research, businesses should implement a control system in all aspects of their operations, as well as good communication between the core team and new hires and interns.

Keywords: start-up, internal factors, growth

[1] Prabowo AH. Analysis of the utilization of electronic books (e-books) by Pemustaka at the SMA Negeri 1 Semarang Library. Journal of Library Science. 2013;2(2):1-9.

[2] Andhini N. Start-up definition. Journal of Chemical Information and Modeling.2017;53(9):1689-1699.

[3] Aziz M. The design of sales and inventory accounting information systems at the Student Cooperative of UIN Maliki Malang [Thesis]. E-Theses Maulana Malik Ibrahim State Islamic University, Malang; 2014.

[4] Riska FD. Measurement and quality of ”Linkedin” website software using function point method. JISKA ( Journal of Informatics Sunan Kalijaga). 2019;3(2):79-83.

[5] Appel LG. The future of social media in marketing. Journal of the Academy of Marketing Science. 2020;48(1):79-95.

[6] Ali J, Anas. Flexible human resource management and firm innovativeness: The mediating role of innovative work behavior. Journal of Human Resource Management. 2017;10(1):31-41.

[7] Okrah J. Exploring the factors of start-up success and growth. The Business and Management Review. 2018;9(3):229- 237.

[8] Petru NMP. Factors impacting start-up sustainability in the Czech Republic. Innovative Marketing. 2019;15(3):1-15.

[9] Nugroho A. Theoretical basis. Journal of Chemical Information and Modeling. 2018;53(9):8-24.

[10] Nuši A. Digitalni marketing. 2016;10(1):52-71.

[11] Praharsyarendra O. The effect of employee attachment and organizational culture on employee performance: A case study of a start-up company. Journal of Theoretical and Applied Management. 2020;13(1):63-83.

[12] Langan SC. The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruption. Journal of Marketing Education. 2019;41(1):32-46.

[13] Reissner VP. Generating employee engagement in a public-private partnership: Management communication activities and employee experiences. International Journal of Human Resource Management. 2013;24(14):2741- 2759.

[14] Zahrah NH. Managerial on report quality finance (Survey at DPPKAD Buol Regency), Tadaluko University, Palu; 2016.

[15] Sitepu SB. The influence of internal factors on the success of business start-ups in the city of Surabaya. Journal of Theoretical and Applied Management. 2017;10(1):37-50.

[16] Sugi Y. Data analysis techniques of a study. Journal of Chemical Information and Modeling. 2010;1(1):1689-1699.

[17] Seo YL. Effects of internal and external factors on business performance of startups in South Korea: The engine of new market dynamics. International Journal of Engineering Business Management. 2019;11:1-12.