Published date: Mar 15 2022

Journal Title: KnE Social Sciences

Issue title: 2021 Annual Conference of Indonesian Association for Public Administration

Pages: 126–139

DOI: 10.18502/kss.v7i5.10545

Mahfud Anshorimahfudanshori_fisip@staff.uns.ac.idFaculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta

Pawito PawitoFaculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta

Drajat Tri KartonoFaculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta

Sri HastjarjoFaculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta

Framing is one of the most misunderstood concepts in political communication studies. It roots from epistemological problems, framing appropriately as a ”method” to framing’s concept itself. Framing is the process of construction and negotiation of public policy issues influenced by discourse contestation, where one view on a particular issue will be offered, negotiated, and then accepted or rejected as a dominant discourse that becomes the background of a policy. This study employed comparative framing to investigate the dimension of media framing as a media strategy. We examined how media strategies are applied to frame the same issue. This research concluded that at the level of event-driven news, the media has a similar frame strategy. Furthermore, contrast frames occur in micro-issues due to the influence of media characteristics, historical-ideological factors, and media organizational structures.

Keywords: framing, governance, political communication, policy

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