Published date: Jan 01 2016

Journal Title: KnE Life Sciences

Issue title: International conference on Agro-industry (ICoA) 2015

Pages: 133-137

DOI: 10.18502/kls.v3i3.400

Adi Djoko Guritnoadidjoko@tip-ugm.orgDepartment of Agroindustrial Technology, Faculty of Agricultural Technology Universitas Gadjah Mada, Jl. Flora No.1 Bulaksumur 55281

Organic vegetables have a specific consumer, limited numbers of consumers, and higher willingness to pay than fresh non-organic vegetables. Research carried out directly on each tier supply chain from farmers (suppliers), collectors, wholesalers, middlemen (traders), and point of sales in modern trade. The research objective was to determine the distribution of the added value and classify the supply chain strategy for each type of vegetable. Results showed the greatest added value is the recipient of modern trade and traders with the greatest added value: red lettuce, chili, beans, broccoli and carrots.

Keywords: organic vegetables, tier, supply chain, modern trade, value added 

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