Published date: Jan 01 2016

Journal Title: KnE Life Sciences

Issue title: International conference on Agro-industry (ICoA) 2015

Pages: 45-48

DOI: 10.18502/kls.v3i3.385

Dyah Ismoyowatidyah_ismoyowati@ugm.ac.idDepartment of Agro-industrial Technology, Faculty of Agricultural Technology Universitas Gadjah Mada, Jl. Flora No.1 Bulaksumur 55281,

People’s awareness of their health can be seen with the more and more popular of organic produce including vegetables. Display existed in modern retailers show the rising demand in Yogyakarta.  Changing way of how people’s buying from regular to organic ones was influenced by usage of online social media.  It is interesting to see how marketing innovation has been done to build customers community using social media by organic and healthy food producers in a community market.  

Keywords: Behavior, community, market, organic, vegetables. 

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