Published date: Mar 07 2024

Journal Title: KnE Engineering

Issue title: Jakarta International Conference on Multidisciplinary Studies towards Creative Industries (JICOMS)

Pages: 525–530

DOI: 10.18502/keg.v6i1.15429

Muhamad Ridwan

Maria Ulfah

This study aims to find out how the application of the BMC to look up the entrepreneurial mindset of students is applied at the Creative Media State Polytechnic. The research methods were qualitative and quantitative. The two research methods can be used together or combined in a concurrent study. BMC material is introduced first to students who have taken entrepreneurship practice courses. Students will be taught BMC material and its application. At this implementation stage, the actual student mindset will be observed first. After that, it will be measured quantitatively to determine the effect of applying BMC on the entrepreneurial mindset of students. The data analysis used is simple linear regression using the SPSS 16.0. Primary data were collected through interviews and observations of respondents to find out the actual shape of the entrepreneurial mindset of students at that time, while to measure the effect of BMC on increasing their entrepreneurial mindset a questionnaire was used with a Likert scale as the measurement.

Keywords: BMC, entrepreneurship, mindset

[1] Acs ZJ, Szerb L, Lafuente E, Markus G. (2020). Global Entrepreneurship Index. The Global Entrepreneurship and Development Institute, 14( January), 64. https://doi.org/10.13140/RG.2.2.17692.64641

[2] Suharti L, Sirine H. FaktorFaktor yang Berpengaruh Terhadap Niat Kewirausahaan Entrepreneurial Intention). Jurnal Manajemen Dan Kewirausahaan. 2012;13(2). https://doi.org/10.9744/jmk.13.2.124-134.

[3] Rosmiati, Donny Teguh Santoso Junias, Munawar. (2015). Sikap, Motivasi, dan minat berwirausaha mahasiswa.

[4] Mopangga H. Faktor determinan minat wirausaha mahasiswa fakultas ekonomi dan bisnis universitas negeri gorontalo. Trikonomika. 2014;13(1):78–90.

[5] Tim PP. Manajemen. Business Model Canvas Penerapan di Indonesia; 2012.

[6] Zott C, Amit R, Massa L. The business model: Recent developments and future research. J Manag. 2011;37(4):1019–1042.

[7] Gabriel CA, Kirkwood J. Business model for model business: Lessons from renewable energy entrepreneurs in developing countries. Otago Business School; 2016.

[8] Osterwalder A, Pigneur Y, Clark T. Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken (NJ): Wiley; 2010.

[9] Hong Y. Ching. Prof., Clemens Fauvel, CRITICISMS, VARIATIONS AND EXPERIENCES WITH BUSINESS MODEL CANVAS, European Centre for Research Training and Development UK (www.ea-journals.org). European Journal of Agriculture and Forestry Research. 2013;1(2):26–37.

[10] Gunawan, A. W. (2008). The Secret of Mindset, Gramedia Pustaka Utama Bygrave, W.D. (2004), The entrepreneurial process and the role of entrepreneurship in the economy DIY Toolkit: Business Model Canvas, DIY Development Impact & You, Practical tools to trigger & support social innovation.

[11] Rohadi. (2011). Membangun Mindset Wirausaha. Dapat diakses di: http: //rohadientrepreneurship.blogspot.com/2011/02/membangun-mindsetwirausaha. html

[12] Sugiyono (2006), Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R & D), Bandung: Alfabeta.