Published date: Mar 07 2024

Journal Title: KnE Engineering

Issue title: Jakarta International Conference on Multidisciplinary Studies towards Creative Industries (JICOMS)

Pages: 518–524

DOI: 10.18502/keg.v6i1.15428

Muhammad Halimmhalim@polimedia.ac.idPoliteknik Negeri Media Kreatif, Jakarta, Indonesia

Nurul AkmaliaPoliteknik Negeri Media Kreatif, Jakarta, Indonesia

Zaenab .Politeknik Negeri Media Kreatif, Jakarta, Indonesia

Laelatul PathiaPoliteknik Negeri Media Kreatif, Jakarta, Indonesia

Mochammad Refo Alfarizi WaskitaPoliteknik Negeri Media Kreatif, Jakarta, Indonesia

Betawi culture is a culture that is passed down through generations in Betawi society and is mostly prevalent in the capital city of Jakarta. One of the cultural products that still exist today are produced by the local Small and Medium Enterprise (SME). These products can be promoted through the medium of photography. However, in fact, these local SME products do not have the proper documentation that represents the culture. This research aims to display local SME product in Setu Babakan Betawi village in a visually attractive and informative way. So that, more people will know about the existence of these local SME products in Betawi Cultural village. The catalog will be made not only as media documentation but also as a branding medium to promote in the commercial or industrial sector. The catalog will be in the form of that contains complete list of the products sold and offered and display photos showing the product details. The catalog will be either in the form of print or digital so it could be seen by domestic or foreign tourists. The method used in this study is descriptive qualitative analysis; data were gathered through observation as well as interview with the SME owner regarding the products sold by them.

Keywords: Betawi Culture, SME, catalogs, product branding, tourists

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