Published date: Mar 07 2024

Journal Title: KnE Engineering

Issue title: Jakarta International Conference on Multidisciplinary Studies towards Creative Industries (JICOMS)

Pages: 455–461

DOI: 10.18502/keg.v6i1.15416

Amina Syarfina Abu Bakaraminasyarfina909@gmail.comCollege of Creative Arts, Universiti Teknologi MARA, Malaysia

Noor Hafizah HassanCollege of Creative Arts, Universiti Teknologi MARA, Malaysia

Digitalization has transformed the world of business tremendously. The world of employment has shifted from a conventional method to a more flexible and seamless way. A gig economy has opened secondary careers that have created more opportunities that consequently have boosted the country’s economy. This secondary career is referred to as “freelancing”, or work on a job basis. In Malaysia, awareness and knowledge on this matter is still lacking and needs more studies and investigation. Past studies in Malaysia found that the gig economy faces challenges in terms of job security and safety, protection policies, proper platforms and dissemination, etc. Due to this, more studies are required to examine better development and implementation for gig communities. The findings will facilitate the development of better platforms and communities for a gig economy. Thus, this study aims to understand the awareness and knowledge of Malaysian private higher education staff and students on the gig economy. As such, this study specifically gathers data at the International University of Malaya-Wales. The findings will provide insights to lecturers, students, even alumni on how this kind of economy will benefit them and other stakeholders. These findings will also enrich the current data and information for policymakers, employers, and practitioners.

Keywords: gig economy, private university, human resource, awareness, knowledge

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